Yesterday I had an inspiring chat with one of our members Lauren of Be Slim Weight Loss.
She was frustrated that her biz has cost her up so much financially and emotionally with website reconstructions, products, software and courses and the constant learning was starting to drive her nuts.
She was tearing her hair out emotionally and feeling it must be just her. She was starting to doubt herself, her products and services. Her website and products are great. I recently did her 12 day detox challenge - one of Lauren's amazing products that is currently free and her lead magnet.
After checking in with her one of the main things holding her back was that she wanted to create an email campaign using Mailchimp. She had prospects that had signed up and completed her challenges and she wanted to start building up the trust and relationship by creating some follow up emails. She wanted to learn and apply the practical, but she was frustrated and terrified of the techy. She just wanted someone to be there for her while she created her first campaign.
Who else can relate to this?
Who has spent countless $$$ and hours trying to learn everything and then feeling so overwhelmed because all of this learning although helpful in one aspect is not allowing you to do the fundamentals in your own biz or the techy aspects just terrify you?
Who just wants to work on their biz, create some awesome content and start getting your product and services out to your ideal clients?
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Who would like someone to be there for you as you actually create your own content?
It was fun connecting with Lauren on Skype, sharing her screen so I could gently guide her through the process. It allowed me to see how daunting it was from her perspective. Now Lauren is a very smart lady - she is a business owner, holistic wellness and weight loss coach, and personal trainer. This is her strength and where she feels comfortable and in control of her biz.
Lauren already had crafted the outline of her email in a Word document. This needed some minor tweaking with formatting and then this was copied straight into her Mailchimp - the start of her first template. She uploaded her logo, added a merge tag so it would pick up the first name of her clients, formatted her template until she was happy, added some colour, saved it as a template and then hit the SEND button. SUCCESS!!! She did it!!! Yeah!!! Lauren then went on to create her second template by herself.
Lauren and I previously have also spent some time updating her Facebook Biz Cover to match her website. Things are starting to gel and come together.
This is what Lauren posted in our secret Facebook group (just for us Coaches) which was so lovely
"A huge shout out to Colleen , for guiding me through some techy issue re my business and connecting with my subscribers . Without you helping me Colleen goodness knows how long I would have been stressing and trying to work this stuff out on my own !!
It is such a daunting and challenging exercise behind the scenes of setting up and running your on-line business .
All I want to do is what I am passionate about and experienced at doing and that's coaching, inspiring and guiding amazing women to greater health to be the absolute best happiest and healthiest version of themselves.
However all the social media technical stuff bla bla has nearly done me in. From the bottom of my heart Colleen thank you thank you thank you !!!!
You are saving me from drowning very grateful xx"
If you are a small business owner and especially a Coach let me know what content you need to create to get your biz out there. Leave a comment below
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