Building Your Marketing Roadmap
From October to December this year, I have 3 months off from my JOB, getting paid whilst on Long Service Leave - YAAAAY (big hapy dance). I have been thinking for a long time now:
"This is the moment I have been waiting for. I can work on my business fully, set it up properly, put systems into place, be connecting more with my ideal clients, running my programs, creating and editing videos AND SO ON."
Up until yesterday though I was going to take it at half pay, allowing more time the following year to take a further 3 months off again at half pay. I thought this will push me out of my comfort zone, I would need to be very strategic, plan out my steps, my budget and my game plan in these upcoming weeks to ensure I could bring in the extra income to meet my mortgage and other bills, otherwise I would put more stress and pressure on myself.
As each week was passing by the panic was setting in, the doubts in my own self, my fears that I wouldn't be able to do it or be good enough. Instead of working on what needed to be done to set things in place, I panicked, I have been "busy" but not productive doing "other stuff", I lost focus, I lost confidence in myself. I STOPPED beleving in myself. I STARTED procrastinating and sabotaging the plans that I have had in place for years to do "once I got my Long Service Leave".
By taking time out and mapping out what I need to do over the next few months, I got back that clarity, focus and steps I need to take.
I worked out my budget and decided I would still have my Long Service Leave BUT at full pay after talking it over with one of my close friends. He said "What was the good of having extra time off next year, if I couldn't make it through the next few months." "Why was I putting all this stress and burden on myself?"
I started messaging the members in my Facebook Group - Online Coach Support to help them map out what they want to achieve by the end of the year, what action steps they need to take to make things happen for them. I suggested if they need help or support to schedule a call so we could work through it together, braindump ideas - get things out of their head and get that clarity.
I went straight into work yesterday and asked HR to change my leave so I would still get paid in full whilst on leave. The sense of relief was enormous as the financial stress removed.
If YOU need help and support to map out your NEXT ACTION STEPS and get CLARITY and FOCUS then schedule a call
JUST CLICK ON THE BOOKING CALENDAR BELOW
MAYBE you can relate to my story. July was an emotional and sad month for me with my dad passing away whilst I was in Cambodia doing some fundraising and helping others and after taking some extra time off I was back to work (my JOB) and back to reality with a bang. LIFE just goes on the same unless we make the change.
Since I started my coach training my goal was that I would continue to learn as much as I could and do my business PART TIME until my next lot of long service leave was available. This means I always had a safety net as I put my JOB first. This means that I played small, doubted and second guessed myself because I thought the risk of leaving my steady income was too great. Being a single parent, having a mortgage and being responsible for all the bills played on my mind daily. I would have little wins here and there, but not consistently. That was because I wasn't being consistent.
From October to November of this year, I actually will be on Long Service Leave at half pay. This will then enable me to take a further three months at half pay the following year.
The aim of this is to be able to finally be able to put my BUSINESS and my DREAM first and I want to be able to do this with each of you. These years of study, long hours, programs from many mentors. some bright shiny objects and things I thought I needed to learn JUST IN CASE. In the words of one of my mentors Denise Duffield-Thomas "IT IS MY TIME AND I AM READY FOR THE NEXT STEP".
Now it is TIME to be VERY STRATEGIC. The first thing is to ensure that each of us has a solid foundation in place. If not (which I haven't) then let's spend the next couple of months making it so - BUILDING up our tribes and nurturing them, BUILDING our marketing roadmaps so we have a clear pathway and BUILDING our value ladders so we can repurpose and create content at different levels to gain that know, like and trust factor from our ideal clients.
Now it is TIME to make sure we have a system in place that allows us to automate and/or delegate the bits that take up our time, which then can lead to frustration and overwhelm.
Now it is TIME to ensure that our website is working for us and is not just a glorified business card.
Now it is TIME to ensure we have a precise CUSTOMER pathway to confidently take them through each step to the OUTCOME they want to achieve (from the BEFORE state to the AFTER state) of our product, program or service.
IF IT IS YOUR TIME and you are READY to take ACTION, schedule a call with me so we can start mapping out your CUSTOMER pathway. Let's do this together!!!
Online Coach Support is a membership site that promotes, encourages and supports other coaches emotionally and with the techy, biz and marketing aspects so they can really thrive in their biz, reducing overwhelm in the online world.
PROCEEDS from Online Coach Support Memberships, Done with YOU Programs, Video Chats and Workshops go towards fundraising projects in Cambodia. This is our way of PAYING IT FORWARD. You can check these projects out further at Cambodia for a Cause