21 Steps: 6 - Reviewing your Branding

How do you want your business to feel?

Go back a re-read who your ideal customer is.
What benefits do you provide them?
What problem are you solving for them?

What symbols and images might resonate to this customer?
What colours feel like them?

All of these aspects make up your 'branding'. Successful branding allows people to identify who your are quickly and easily. 

Look at your Current Branding

Have a look at any Branding that you currently use...

What colours do you currently use? Are they used consistently throughout? Or do you use a little bit of everything?
Do you currently have a Logo? 
Does it fit in with the theme of what your 'ideal client' resonates with?
Do you currently have a Favicon on your website? Does it represent this ideal customer?

What photos are you using currently? Do they speak to your customers? Or do you not have any?

What will attract your ideal client?

I want you to start brainstorming possible ideas for the branding of your business.
You do not need to commit to anything at this stage as we will make decisions later. For now I want you to think about your ideal client and what message you want to share with them visually, emotionally etc. 

Start looking at the psychology of branding if you think this is an area that you need to work on. Hire a Branding Coach if you need to. Ask for feedback in our Facebook Group, or in the forums. 

Action Steps