Let's build your value ladder or content library and the KNOW, LIKE and TRUST factor by being strategic, giving value in advance, starting with the end outcome in mind and being focused to JUST create your ideal customer framework TOGETHER!!! By posting a post with the 12 Weeks, 12 Posts strategy this will get you into a good habit of posting regularly, build your confidence, your network and your skills and you will be surrounded with like minded people as you work through these few months building YOUR IP (intellectual property).
Stay focused on attracting YOUR IDEAL CLIENTS first and getting leads
Map out your overall FRAMEWORK first. What topics will you be posting over the next 12 weeks? Select at least four for the first month though it would be ideal if you have the 12 topics chosen. You may have four topics and each of them could be broken down into 3 sub topics each. Look at it from your ideal client's point of view. Be specific and focus on one problem, one solution and benefits/outcome they could get or achieve.
If you are STUCK or feeling OVERWHELMED schedule a call so we can map it out together. Click on the calendar pic below
Create a VLOG (video blog) each week (see below). A short sharp VIDEO SNIPPET under 2 mins viewing or reading from your BLOG page of your website. This can be done in any number of different formats, whatever you are comfortable with doing (face on camera, images and audios, images and text overlay, cartoon are some examples)
Framework for your post:
Share VLOG Post to business Facebook page - if under 1 min share also to Instagram. If over a minute find the best part and repurpose/edit it to fit. This may be a couple of key images put together with some text overlay
Depending on the format that you have chosen for your VLOG post you may need to edit, especially if it is face on camera.
Share link from YouTube also to Pinterest and LinkedIn (optional). This is to identify where your ideal clients hang out and to get out of your comfort zone with a couple of different social media platforms. This will help you reach more people. You may find that a different platform works or out performs the ones you are currently using, but you want know until you test it out. Once you have identified the platform that works better for your tribe then decide.
Let's then expand your post further by creating an opt in so your ideal clients can submit their email details. These become your leads or prospects. You need to get leads first, before trying to sell straight away. Together we will look at how we can further nuture our LEADS or PROSPECTS with emails using an autoresponder and messages using Many Chat on Facebook Messenger. We will also look at using Facebook Pixels which are cookies that help you track people that visit your website so you can retarget them. Extra free training workshops will be offered for these steps.
As the first step in our process is to get LEADS or PROSPECTS first, we can then lead them to a 10 min assessment (triage) call with you to see if you are both the right fit. This is not a SALES call. Remember you are not the one auditioning. You are the judge. Your LEADS or PROSPECTS may not be ready for your product, service, or program right now and that is fine. You want to attract YOUR IDEAL CLIENTS that are ready to work with you, but also nurture the others that may be ready SOME DAY, educating them. When they are ready if you have been front of mind they will seek you out.
From the assessment or triage call you can identify the LEADS you want to connect with further on a longer discovery call. More on these two steps to come...
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