As I am putting together the 12 Weeks 12 Posts workshop, it is really helping me to map out my relevant content to help small businesses get more visible also.
The great thing is that this process chunks down the different aspects required into small steps which can reduce the overwhelm you may be feeling when creating a new product, course, service or to showcase your business.
Below are some steps n regards to mapping out content required - creating a sales funnel or journey your prospective clients could take, creating a landing page, creating a link to payment, creating a thank you page, creating content for your event, repurposing your content and so on.
Remember: your prospects may not be ready right now to buy from you as it can now take up to 20 touch points for them to feel comfortable before they make a purchase. It doesn't mean that they won't buy from you at a later stage.
These are the steps that I have done so far:
I will also look at doing the following:
Let me know if you need some help mapping out your content. Schedule a chat using my booking link
As part of my upcoming workshop 12 Weeks 12 Posts I thought a great place to start was to map out your blog posts over the next 12 weeks. You can then either create a blog each week or do them in batches.
A great way to start is to use the inbound methodology. The inbound methodology is the method of growing your organisation by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.
source Hubspot - What is the Inbound Methodology
Let's look at what you are already doing. How are you attracting prospects or your perfect customers? Are you having trouble reaching people? Are you able to identify the problems, obstacles and emotions that your ideal client may be experiencing and can you offer a solution?
Have you mapped out your customer journey for each service, product or offer that you offer? How are you getting your message out to any one that may be interested?
Mapping out your customer journey and the content then needed is a great way to create a marketing strategy using blogs, social media, email marketing and building up your content as you go. It is a great way to chunk down each stage and reduce your overwhelm. Mapping out your blog content will help drive traffic (people) to your website to build up the know, like and trust factor.
I have now mapped out my blog posts - the first one already created being - The Power of Blog Posts
This post Map out your blog posts is the second in this series. The other topics will be:
Let me know if you need some help with mapping out your blog posts
Let's build the KNOW, LIKE and TRUST factor for your business by being strategic and giving value in advance. Let's start with the end outcome in mind, being focused on creating your ideal customer framework and value ladder TOGETHER!!! Let's start by making our website work for us by using the power of blogs.
By posting at least ONE blog post a week over the next 12 Weeks, this will get you into a good habit of posting regularly, build your confidence, your network and your skills. Use your blog posts to do the heavy lifting for you. It is the hub which can then be shared across your different social media platforms, turned into a newsletter, repurposed and cross pollinated to your email list, help build up interest and keep your website fresh.
You can do different types of blogs:
Stay focused on attracting YOUR IDEAL CLIENTS and getting leads FIRST by solving a problem. From there work on creating your customer framework and value ladder.
On your template that is used to create each blog (real estate) use the space to add your calendar links or other calls to actions.
Map out your overall FRAMEWORK first.
Download the Power of Blogs Resource by clicking on the pic below -
no need to opt in
If you are STUCK or feeling OVERWHELMED schedule a call so we can map it out together. Click on the pic below
Let's do it together!!!
Client Feedback - Dianne Grace - Meraki Art Therapy.
Find Dianne also on Facebook - Meraki Art Therapy & Counselling
Hey it's Colleen - nice to meet you
My main passion is to help you to have the confidence to have a life of your dreams using proven strategies, effective processes and useful tools.
Together we can look at where you are now and where you want to be - book a chat and let's build your life balance roadmap.
Client Testimonial Dianne Grace
Meraki Art Therapy