Map Out Your Content

As I am putting together the 12 Weeks 12 Posts workshop, it is really helping me to map out my relevant content to help small businesses get more visible also.

The great thing is that this process chunks down the different aspects required into small steps which can reduce  the overwhelm you may be feeling when creating a new product, course, service or to showcase your business.

Below are some steps n regards to mapping out content required - creating a sales funnel or journey your prospective clients could take, creating a landing page, creating a link to payment, creating a thank you page, creating content for your event, repurposing your content and so on.
​

• Set a date and time to create a free online or offline event
• Create a guide or cheat sheet that will help you stay on track and time with at least a few dot points
• Identify what the next course of action will be - ie is the event to be used as a lead magnet to guide potential prospects into becoming a customer by purchasing something from you - first step of your sales funnel.
• Create a landing page within your website or use a link to an existing page if already created
• Ensure payment links are also created 
• Create a thank you page
• Decide how you will promote the event - newsletter, social media - different platforms, ads or a  mixture of each
• Host and record your presentation - you may be able to repurpose this content as an encore presentation, future promotion or chunk down into additional marketing content and/or blog posts
• Seed and sell throughout your presentation - mention the product or service that you may be offering 
• At the end of the presentation - showcase the next step you are inviting  your prospects to take - lead them to your offer
• Consider using a follow up strategy using blogs, emails, text or messenger - this also relates to your sales funnel
• You may consider using cross links in your posts, social media or email to drive traffic to your offer.  In addition you may put a link on the blog template area (real estate) that will also encourage me to have a look at your offer.

Remember:  your prospects may not be ready right now to buy from you as it can now take up to 20 touch points for them to feel comfortable before they make a purchase.  It doesn't mean that they won't buy from you at a later stage.

These are the steps that I have done so far:

• Set the intent by creating the event as a free event/presentation - set date and time - this was online and I shared it to my two different Facebook Groups

• Identified the content to be used for the initial event/presentation.  For me it was the Power of Blogs guide that was uploaded to my first blog post - The Power of Blogs after the event.  I initially had created the blog post and had the workshop date in it - then after the event I added the guide as a free resource and updated my blog post.

• After creating the guide and before hosting the initial presentation I had to also consider what the next action step could be for my potential prospects to become customers.   I had added an offer for a 12 Weeks 12 Posts Workshop which will start in April.  ​

• That lead me to then creating a landing page that included the offer.  I had to set up payment buttons and also a thank you page to send them back to once payment had been made.

• After mapping out my blog post topics, I have added some call to actions and/or cross links on the blog template (static real estate on the blog page) and within each blog post so far.  I also added categories so I could add tags to each post.
• I also have now created an image for each blog post using a template created in Canva - same format just change the wording for each post.​  The next blog post will be "The Forgotten Thank You Page & Calls to Action".

• I share each blog post to my main business Facebook Page, sometimes my profile and three different Facebook Groups - two of them being my own and another one business network that I am involved with.

I will also look at doing the following:

• Sharing to other platforms such as Instagram and LinkedIn.
• Creating an email automation sequence and/or follow up strategy
• Facebook Ads or other ways to promote

Let me know if you need some help mapping out your content.  Schedule a chat using my booking link