Map Out Your Blog Posts

As part of my upcoming workshop 12 Weeks 12 Posts I thought a great place to start was to map out your blog posts over the next 12 weeks.  You can then either create a blog each week or do them in batches. 

A great way to start is to use the inbound methodology.  The inbound methodology is the method of growing your organisation by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.
source Hubspot - What is the Inbound Methodology

Let's look at what you are already doing.  How are you attracting prospects or your perfect customers?  Are you having trouble reaching people?  Are you able to identify the problems, obstacles and emotions that your ideal client may be experiencing and can you offer a solution?

​Have you mapped out your customer journey for each service, product or offer that you offer?  How are you getting your message out to any one that may be interested?

Mapping out your customer journey and the content then needed is a great way to create a marketing strategy using blogs, social media, email marketing and building up your content as you go.  It is a great way to chunk down each stage and reduce your overwhelm.   Mapping out your blog content will help drive traffic (people) to your website to build up the know, like and trust factor.

I have now mapped out my blog posts - the first one already created being - The Power of Blog Posts

This post Map out your blog posts is the second in this series.  The other topics will be:

• Map out your content - what needs to be created
• Map out your customer journey - from where they are now to the outcome they will achieve
• Map out your value ladder - different price points of your products and services
• Creative tools - tools or apps that make it easier to create content
• Batching, scheduling and cross pollinating - streamline the process and share
• Inbound marketing strategy - build up the know, like and trust factor by identifying what your prospects or customers are struggling with 
• Repurposing your content - different ways to showcase and re use your content
• Case studies, stories and testimonials - validation - show what you do
• The forgotten thank you page and using calls to actions - inviting prospects or customers to take the net step
• Feedback, celebration, rinse and repeat

Let me know if you need some help with mapping out your blog posts

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