As part of my upcoming workshop 12 Weeks 12 Posts I thought a great place to start was to map out your blog posts over the next 12 weeks. You can then either create a blog each week or do them in batches.
A great way to start is to use the inbound methodology. The inbound methodology is the method of growing your organisation by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.
source Hubspot - What is the Inbound Methodology
Let's look at what you are already doing. How are you attracting prospects or your perfect customers? Are you having trouble reaching people? Are you able to identify the problems, obstacles and emotions that your ideal client may be experiencing and can you offer a solution?
Have you mapped out your customer journey for each service, product or offer that you offer? How are you getting your message out to any one that may be interested?
Mapping out your customer journey and the content then needed is a great way to create a marketing strategy using blogs, social media, email marketing and building up your content as you go. It is a great way to chunk down each stage and reduce your overwhelm. Mapping out your blog content will help drive traffic (people) to your website to build up the know, like and trust factor.
I have now mapped out my blog posts - the first one already created being - The Power of Blog Posts
This post Map out your blog posts is the second in this series. The other topics will be:
Let me know if you need some help with mapping out your blog posts
Hey it's Colleen - nice to meet you
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